Liceul Tehnologic Elisa Zamfirescu is the only fashion design school in its city.
In 2024, the school commemorates the 50th anniversary of its establishment. In celebration of this milestone, the school board opted to rejuvenate its image, appealing to a new generation of design-oriented students.
Three adjectives that particularly resonated from the client’s conversations were Modern, Simple, and Appropriate. Their primary objective was to design a logo that would effectively position the school among other design schools in Europe.
Coming up with two stylescapes, I presented them to the client, and they chose one. I adhered to that style during the exploration phase for the logo design.
After experimenting with various fonts, layouts, and symbols, I finally found a logo that I believed perfectly represented the client's desires.
The three lines represent the most common stitching pattern used in clothing. Building upon this concept, an organic pattern can be employed to subtly convey the creativity of the students at the schools.
